Humble Mavericks – A humble, collaborative and smart design studio

We work with businesses big and small and with briefs big and small. Our budgets are reflective of the size of the task not the scale of the business or how big the brand is.

general enquiries:
hello@humble-mavericks.com

We’re a collaborative and creative design & production studio who know how to reach and influence audiences.

We’re a maverick, punk and curious studio who know how to wreak havoc with design norms.

As part of the global strategic communications group Accordience we have one studio in two locations: London and Asia, which means we’re (almost) open 24 hours a day.

We have a brilliant line up of experts from data analysts and researchers to strategists and comms consultants that we can draw on when a brief needs it.

We call this ‘beyond design.’ It means we can make the social assets and provide the paid media support if you need it. Or design and build your website and provide the SEO expertise alongside.

Deliveroo

// OUT OF HOME

Brief // Beef up a local price promotion to get Bristolians ordering Deliveroo over Uber Eats

Creative Insight // Good food is just another expression of art…and Bristol is the birthplace of street art

Activity // 10 unique pieces of art from 10 local street artists to celebrate 10 local restaurants

Results // We achieved a +2.3% brand awareness increase, +3.1% increase in brand consideration and a reach of 152 million+

CLEAN AIR FUND

// PR STUNT

Brief // Raise awareness of the harmful impact that diesel has on the health of Londoners

Creative Insight // Over 2,800 children were admitted to London’s hospital with asthma last year

Activity // One iconic activation on London’s Southbank where we created London’s first Diesel Pollution Ward for Children. Featuring, impactful placards and Teddy Bears wearing campaign T-shirts all captured on film and stills

Results // London-wide media coverage, thousands of social media engagements and political stakeholders engaged

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NATIONAL OCEANOGRAPHY CENTRE

// ANIMATION, ILLUSTRATION

Brief // Turn the NOCs research on the Twilight Zone into a simple and engaging science animation

Creative Insight // 70% of our planet is covered by the ocean. If the ocean is in danger, then all of us are too. By helping our oceans thrive, all life on Earth will thrive too

Activity // A 90 second bespoke animation that showcases NOC’s dedication to pursue and promote ground-breaking research and innovation

Results // The animation helped connect the science world with everyday reality, with engagement from the general public, students and potential collaborative partners

YOUTH POSSIBILITY PROGRAMME

// BRANDING

Brief // Create an engaging brand for the Youth Possibility Programme (YPP), the first social mobility initiative of its kind for young adults aged 19-23

Creative insight // It’s not just about Meta operating in Europe, it’s about small businesses, community groups and not-for-profits being able to operate in Europe on Facebook

Results // Achieved one of the highest message pull through rates of any Meta campaign with this sceptical, small and elite policy audience

MAGGI – SO JUICY

// ADVERTISING

Brief // The purpose for the campaign is to convince parents aged 25-45 that Maggi Juicy delivers cost effective and Fuss Free flavour in a fun and bold ‘look and feel’

Creative Insight // Campaign had to show that the food was tasty and juicy due to our USP – The cooking bag

Assets Created // Social Media Video (Meta, YouTube, Pinterest), Key Visual for instore; including Shipper and Aisle Fins, OOH, Retail magazines and Photography

Results // Client quote: “ The team at Grayling were fantastic in delivering an excellent service, understanding the needs of Maggi. They worked incredibly hard to ensure that the assets they produced surpassed our expectations. We look forward to working with Grayling again soon”